Client Website | Front-End Development & UX Design
Aj-Pools: High-Impact Client Website
A professional digital presence designed for a Cape Town-based swimming pool construction and maintenance business. The website attracts high-value leads and enhances brand credibility through modern design, clarity, and responsiveness.
The Challenge: Digital Presence and Lead Generation
Aj-Pools required a professional online platform to attract new clients and communicate trust in a competitive Cape Town market. The primary goal was to design a responsive website that clearly presented services, demonstrated craftsmanship, and streamlined customer contact.
Core Solution: Modern, Responsive Web Design
The project emphasizes clean front-end development, visual polish, and efficient code delivery. Designed for performance and cross-device usability, it aligns aesthetics with client branding while ensuring high usability for all visitors.
- Primary Technologies: HTML5, CSS3, and JavaScript
- Design Philosophy: Clean, modern, and mobile-first layout optimized for speed and visual appeal
Key Features
- Service Showcase: Structured sections for core offerings like construction, maintenance, and repair.
- Gallery Integration: High-resolution photo galleries showcasing previous projects.
- Contact & Lead Funnel: Integrated forms, phone links, and email triggers for fast client connection.
Technical & Commercial Impact
Recruiter Benefit
- Demonstrates mastery of responsive design and cross-browser compatibility.
- Highlights ability to translate client requirements into polished, production-ready deliverables.
- Shows full-cycle ownership from planning to deployment.
Client Benefit
- Improved digital presence and client trust through modern, mobile-first UX.
- Clear structure improves conversions by directing users to contact points faster.
- Delivered within budget and schedule with strong ongoing SEO foundations.
Impact: Real-World Business Enablement
This project highlights my ability to design and deliver commercially viable front-end solutions that drive measurable business outcomes. Aj-Pools now benefits from a responsive, user-friendly website that enhances visibility and lead generation.